Decembre, 2014, Publicis Modem

Rebranding of PMU.fr
Accentuate the impact and the coherence of the brand

COVERpmu_500pxCOVERpmu_500px

To reinforce the digital impact of PMU, we decided to create a simple, impactful & coherent system to gather the sport betting, the horse betting and the poker. 

Field   Conception, art direction
Credits   Lucie Sarfati, CR
 

Structural & transversal system

overiewNew2overiewNew2
IntroPMUIntroPMU
IntroPMU2IntroPMU2
email_anime3email_anime3
PageFull_3emailsV4PageFull_3emailsV4
Breakpmu_Mobile2Breakpmu_Mobile2

Special operation